Tool · Creator fee calculator
Price creators by views, not followers.
Enter a creator’s average views and a cost per view. Get an estimated fee per video, the campaign total and a side-by-side comparison.
Fee per video
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Campaign total
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At CPV
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Compare CPVs
| CPV | Fee per video | Campaign total |
|---|---|---|
| ₹0.10 | — | — |
| ₹0.20 | — | — |
| ₹0.30 | — | — |
| ₹0.40 | — | — |
Estimates for planning only. Actual creator fees vary by commercials, views, engagement, niche, deliverables and usage rights.
The seven deliverables, explained.
| Deliverable | What it means |
|---|---|
| Non-collab Reel | Posted on the creator’s profile only |
| Collab Reel | Posted with the brand added as collaborator, so it shows on both profiles |
| Static Story | One image story, live for 24 hours |
| Video Story | One video story, live for 24 hours |
| 1-month ads rights | Permission for the brand to run the content as ads for a month; priced separately |
| Static post | One image post on the feed |
| In-city store visit + Collab Reel | A visit to your store in the creator’s city, plus a collab reel; travel may be extra |
What decides a creator’s fee.
Average views, engagement, niche and audience quality, content effort, collab or non-collab posting, usage rights, exclusivity and deadlines.
Usage rights.
A licence to reuse content in ads is separate from the creator’s posting fee. Three months costs more than one, and the platforms and regions are agreed in writing.
CPV or flat fee?
CPV helps compare creators fairly by the views they really get. A flat fee can still make sense for a highly trusted creator, strong production or a niche audience.
How to budget a first campaign.
Start with a focused test: a mix of nano and micro creators, clear deliverables, then scale the creators who deliver.
Questions, answered.
How much do influencers charge in India?
It varies by views, engagement, niche, format and usage rights. A cost-per-view estimate is the fairest starting point.
What is a good CPV for Instagram reels?
Brands commonly plan with ₹0.10–₹0.40 per view, depending on niche and creator.
Do usage rights cost extra?
Yes, ads usage is priced separately from the post.
Collab or non-collab reel?
A collab reel shows on your brand’s profile too, so it usually costs more.
Is this the final price?
No. It’s an estimate for planning; final fees depend on each creator.
Your next step
Meter’s running.
Let’s talk.
A proposal within 48 hours of the first call.